AI SDRs: the category where the demo is best and the pricing is worst
I've deployed two of the tools below and sat through demos for most of the rest. The gap between the bottom and the top of this table is 70x on price, and in my experience the expensive ones are not 70x better at booking meetings. Cheap ones need your attention weekly. Expensive ones need a sales call and a contract.
| Tool | What it costs (checked 20 Oct 2026) | My read | |
|---|---|---|---|
| 11x | Growth starting at $3,750/mo billed annually; Pro & Enterprise custom annual billing |
You're paying for the "digital worker" branding, and now you can see the sticker: Growth starts at $3,750/mo billed annually. Alice books meetings fine; whether she books that back depends entirely on your list quality. | |
| Artisan | Not public custom quote |
Ava is the strongest all-in-one here if you don't have a CRM team. Their "stop hiring humans" marketing is silly, the product is not. | |
| Regie.ai | Free plan; Pro $49/mo ($41 annual); Team $150/seat/mo ($125 annual) free trial · monthly or annual |
Used to be enterprise-only at ~$35k/yr; a self-serve path exists now (Pro $49/mo). The sequence automation that justifies picking it still lives in the team tier. | |
| AiSDR | $1.50 per person prospected (pay-as-you-go); monthly/quarterly/annual subscriptions custom free trial · monthly or annual |
The sensible middle if you live in HubSpot. Set it up on one segment before letting it touch your whole pipeline. | |
| Lindy | from $29.99/user/mo (3,000 credits incl.); free tier with $50 credits free trial · monthly billing |
Cheapest real option, but credit billing means your invoice moves around. Watch it for one month before you budget. | |
| Copy.ai GTM | GTM workflows from $1,000/mo (Growth); Scale $3,000/mo; chat tool from $29/mo monthly or annual |
Really a workflow tool that happens to do outbound. Good if you want the SDR to be one piece of a bigger setup. | |
| Nooks | Not public custom quote |
Only makes sense if your team still cold-calls. The parallel dialer is genuinely good; skip it if you're email-only. | |
| Unify | Free plan; Base $20/seat/mo; Pro $60/seat/mo (monthly billing); Business custom/annual free trial · monthly or annual |
Warm outbound on buying-committee signals. Interesting if your deals involve 6+ stakeholders; overkill otherwise. |
If I were spending my own money: Lindy or AiSDR for a first test, $200/month total, one campaign, four weeks. Only move upmarket once you know your reply rate. The vendors who won't show you a price until a call are counting on you not doing that math.
Prices pulled from vendor pricing pages on 20 Oct 2026; the per-agent ones change often, treat them as ballpark. Nobody paid to appear on this list and I don't take placement fees. If a link here is ever an affiliate link, it'll say so next to the link itself.